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The Marketing of NAPA and NAPA AutoCare Centers

Posted on September 22, 2015September 24, 2015
http://stats.businessradiox.com/21655.mp3

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Gwinnett Business Radio - September 22, 2015

Mike Sammond, Ron Givens, Scott Holton, Brian Gardner, Zachary Bennett

Brian Gardner/NAPA

Brian Gardner, NAPANAPA Autoparts has been a trusted part of the American automobile industry for more than 90 years, providing corporate, independent, and home auto mechanics with quality parts for their vehicles. NAPA’s commitment to quality has earned them a respected leadership position in the industry.

Wanting to venture further into the auto repair side of the industry, NAPA joined together with the top automotive repair centers to bring you NAPA AutoCare. Now you have top, local certified mechanics, quality, reliability, and efficiency standards backed by the national power of NAPA. Just look for the NAPA AutoCare logo.

NAPA AutoCare Centers. The parts you trust are now the shops you rely on.

Ron Givens/GK Tire & Automotive, a NAPA AutoCare Center

Ron Givens, G-K TireEstablished in the early 1980s, GK Tire is owned and operated by Tom and Ron Givens. Their motto has
always been “If it’s not right, we’ll make it right”. Their capabilities include diesel diagnostics and repair,
electrical diagnostics and repair, as well as all gasoline engine diagnostics and repairs. Their technicians are all ASE certified. They are an authorized Michelin tire dealer but they also inventory tires from all manufacturers such as Michelin, Bridgestone, Uniroyal, Goodyear, Firestone, Falken, Nexen, Dunlop, Kelly Springfield and many others.

Scott Holton/Aero Automotive, a NAPA AutoCare Center

Scott Holton, Aero AutomotiveAero Automotive has been in business for over 10 years and they’ve been proud to be a NAPA AutoCare
Center since 2009. While they appreciate the recognition from NAPA, their real motivation for joining the family of NAPA AutoCare Centers was the additional benefits that it enables them to provide to their customers!

They are professionals and their work reflects that. They pride themselves on doing the best job possible. That starts with understanding the complexities of today’s automobiles, how to maintain them so you get the most out of them, and a systematic approach to repairing them when mechanical failures do occur.

Zachary Bennett/Reformation Productions

Zacahry Bennett, Reformation ProductionsReformation Productions is a full-service marketing agency offering Marketing Consultation and Creative Production services. The agency leads businesses through the proven marketing process used by Fortune 500 companies so that they can compete both efficiently and effectively on the marketplace.

Services include: Brand Identification & Development, Customer Targeting, Competitive Analysis, Strategic Planning, Messaging, Campaign Concepting, Web and Graphic Design, Photography & Video Production, Voiceovers & Radio, Social Media, Print Advertising & Collateral, Media Buying, Business Coaching, Public Relations and SEO.

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