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STRATEGIC INSIGHTS RADIO: Business RadioX and Online Radio

Vlad Rusz, Mike Sammond

Vlad Rusz, Mike Sammond

On this episode of “Strategic Insights Radio”, host Vlad Rusz discusses digital media and online radio with Mike Sammond of Business RadioX.

MIKE SAMMOND/BUSINESS RADIOX

FullSizeRender (2)Mike Sammond is the operator of the Business RadioX studio in Gwinnett and the host of the weekly program “Gwinnett Business Radio”. Mike is a veteran broadcaster and longtime Gwinnett County resident. The studio has recently been re-branded as the Subaru of Gwinnett studio.

Mike’s background in broadcasting is extensive. After receiving his journalism & broadcast news degree from the University of Georgia, Mike started his on-air career as Sports Director at WRBL television in Columbus, GA. In the late 1990’s he was a Sports Anchor at CNN Headline News.

His award-winning radio and TV play-by-play work includes several years of calling professional baseball at all levels including three seasons announcing Spring Training games for the Atlanta Braves.

Mike has also served as an announcer for the Olympic News Channel at the 2010 Winter Games in Vancouver, the 2010 Youth Olympics in Singapore, and the 2012 Summer Olympics in London.

In addition to hearing him on Business RadioX during the week, you can listen to Mike every weekend as a talk show host on Sports Radio 92.9 The Game in Atlanta.

VLAD RUSZ/STERLING ROSE CONSULTING CORP

Vlad 3-10-16Sterling Rose Consulting Corp. is a Gwinnett County, GA based company that provides business plan creation and review, online and offline marketing, marketing plan creation and review, ongoing marketing services, accounting, bookkeeping, financial analysis, operations and business consulting. Sterling Rose Consulting Corp.’s staff has over 100 years of successful entrepreneurial experience. In addition, the CEO of the Company, Vlad Rusz, has launched and ran four successful businesses that currently range in age from 17 months to 7 years old with gross revenues ranging from $175,000 to over $5.0 million.Sterling Rose Consulting Corp. prides itself on providing quality, investor ready documentation. The company takes it even one step farther to make sure that the client understands how to effectively present these documents, whether they are being prepared for internal use or outside investors. Sterling Rose Consulting also provides full loan SBA packages, Immigration Visa Business Plans, Commercial Lending Business Plans, Commercial Space, Growth, Not-For-Profit and Venture Capital/Investment Ready Plans.In addition, Sterling Rose Consulting Corp also provides Zoho Customization, Design and Implementation, Custom CRM solutions, Payroll, Bookkeeping and Accounting Services.

ABOUT “STRATEGIC INSIGHTS RADIOStrategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

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STRATEGIC INSIGHTS RADIO: Understanding Digital Marketing and How to Make it a Success

Vlad Rusz, Joseph Riccardi

Vlad Rusz, Joseph Riccardi

This episode of “Strategic Insights Radio” discusses the importance of digital marketing, what the buzz words really mean, and how to effectively launch and run a digital marketing campaign. It will also dive into what you need to know before hiring a digital marketing company, and what deliverables you should expect once you hire a company. Also discussed is the effectiveness or ineffectiveness of a number of different digital, social, and viral marketing techniques.

GUEST: JOSEPH RICCARDI

Joseph RiccardiJoseph Riccardi is a serial entrepreneur and digital marketing specialist, who was raised on the “mean streets of Boston” and Long Island, joined the United States Armed Forces at the age of 17 and was recruited for the elite Rangers Special Forces Unit. After serving six years, he received honorable discharge.

At the age of 23, he became the youngest-ever employed with Mutual of Omaha insurance company and was named rookie of the year, and top sales agent in the entire United States. At that time, he also became active with the ministry in Boston. At the age of 28, he moved to Phoenix where he opened his first business, which was a satellite Dish Company. Within three months, Joe’s company was the number-one producing company in the southwestern U.S. Nine months later, Joe started marketing commercial and residential security systems with MultiMedia, a leader in the security industry. By his second month of business, he became the top distributor in the country competing against 976 other distribution corporations. Quickly rising in his success. Joe then moved up to owning several more multi-million dollar corporations. In October 2008, Joe moved to Georgia after a life-changing experience, and decided to help other business owners, big and small, to attain the same success he had been fortunate enough to experience throughout his life. The way he gives back now is by helping companies reach their digital marketing and overall exposure and return on investment in the digital marketing space.

VLAD RUSZ/STERLING ROSE CONSULTING CORP

Pic 11 - Copy - CopySterling Rose Consulting Corp. is a Gwinnett County, GA based company that provides business plan creation and review, online and offline marketing, marketing plan creation and review, ongoing marketing services, accounting, bookkeeping, financial analysis, operations and business consulting. Sterling Rose Consulting Corp.’s staff has over 100 years of successful entrepreneurial experience. In addition, the CEO of the Company, Vlad Rusz, has launched and ran four successful businesses that currently range in age from 17 months to 7 years old with gross revenues ranging from $175,000 to over $5.0 million.

Sterling Rose Consulting Corp. prides itself on providing quality, investor ready documentation. The company takes it even one step farther to make sure that the client understands how to effectively present these documents, whether they are being prepared for internal use or outside investors. Sterling Rose Consulting also provides full loan SBA packages, Immigration Visa Business Plans, Commercial Lending Business Plans, Commercial Space, Growth, Not-For-Profit and Venture Capital/Investment Ready Plans.

In addition, Sterling Rose Consulting Corp also provides Zoho Customization, Design and Implementation, Custom CRM solutions, Payroll, Bookkeeping and Accounting Services.

ABOUT “STRATEGIC INSIGHTS RADIO

Strategic Insights Radio” is intended to be an interactive radio show hosted by Sterling Rose Consulting Corp. Listeners can Tweet their questions for a live response on the radio to @sterling_rose1 or via @strategicradio. Also, suggestions on business topics that listeners would like to learn more about are welcome. Please send suggestions to info@sterlingroseconsultingcorp.com.

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BUSINESS MATTERS presented by Incentive Solutions

Luke Kreitner, Celeste Simmons, Steve Damerow

Luke Kreitner, Celeste Simmons, Steve Damerow

Luke Kreitner/Loyaltyworks

Loyaltyworks is a 35 year-old debt-free employee managed award winning technology firm based in Atlanta whose cloud based platform helps companies manage multiple employee and sales loyalty or incentive programs simultaneously. The company has 40 employees and has been awarded Inc 5000 and Best and Brightest Place to Work by National Association of Business Resources.

Getting maximum impact, Loyaltyworks creates and manages full-service incentive, loyalty and reward solutions that maximize the impact of the people and relationships that drive your business results.

Celeste Simmons/Big Social Marketing

Social marketing has changed the way companies do business. Big Social Marketing helps companies create daily content, post it, and then manage the responses.

There are lots of opportunities in social marketing that individuals and businesses should be using to get ahead, and stay ahead. If you want your company to be seen and heard, you have to be social. Social media is an indicator of what people are looking for, and what Google looks for as well. Your social marketing strategy will determine your business success, or its failure.

If you have not done much social media, then you need a social media campaign focused on getting your message or brand recognized. Big Social Marketing can help! They can manage many different social networks for you, and all without frustration. They make a focused plan for you, then make a schedule for updates, and start writing – with your brand as the focus! They create buzz for your brand with social media as the messenger.

About Incentive Solutions: 

Steve Damerow, host of Business MattersSteve Damerow, the host of “Business Matters“, is the founder and CEO of Incentive Solutions along with Loyaltyworks. He earned a MBA and Masters in Economics, that has helped him propel the respective incentive firms into the forefront of the loyalty industry.

“Technology making incentive rewards easier.”

Incentive Solutions is a 21-year-old debt-free, employee-managed incentive marketing agency that uses the “cloud” and mobile app’s to manage and communicate sales incentives to in-house employees, distributor/dealer/value added resellers utilizing 3 primary reward vehicles.

1. Group incentive travel and sales meetings
2. World’s largest online rewards mall
3. Choice of 155 retail gift cards or prepaid VISA debit cards

Incentive Solutions is an Inc. 5000 company, voted “Best & Brightest Place to Work Atlanta” two consecutive years, and BBB++ rated.

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BUSINESS MATTERS presented by Incentive Solutions

Joe McKenna, Steve Damerow

Joe McKenna, Steve Damerow

Joe McKenna/Social 123

For the best B2B Marketing, you need the best B2B Contact Data. Social123 is a B2B data firm that empowers sales and marketing professionals with up-to-date and relevant data on contacts sourced from social profile information. They offer the largest and most accurate B2B contact database available. They identify all of the missing or inaccurate records in your database and enrich it with more than 35 fields of social data like industry, title, company, skills, group affiliations and more.

Apart from recovering and enriching your existing database, Social123 will validate the email addresses to determine validity as well as a risk assessment. If you don’t have an existing database, use the most powerful B2B search engine to create hyper-targeted lead lists. Stop guessing, and start generating real leads!

About Incentive Solutions: 

Steve Damerow, host of Business MattersSteve Damerow, the host of “Business Matters“, is the founder and CEO of Incentive Solutions along with Loyaltyworks. He earned a MBA and Masters in Economics, that has helped him propel the respective incentive firms into the forefront of the loyalty industry.

“Technology making incentive rewards easier.”

Incentive Solutions is a 21-year-old debt-free, employee-managed incentive marketing agency that uses the “cloud” and mobile app’s to manage and communicate sales incentives to in-house employees, distributor/dealer/value added resellers utilizing 3 primary reward vehicles.

1. Group incentive travel and sales meetings
2. World’s largest online rewards mall
3. Choice of 155 retail gift cards or prepaid VISA debit cards

Incentive Solutions is an Inc. 5000 company, voted “Best & Brightest Place to Work Atlanta” two consecutive years, and BBB++ rated.

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Justin Knott and Kelley Durfee with INTREPY

Mike Sammond, Justin Knott, Kelley Durfee, Trey Odum

Mike Sammond, Justin Knott, Kelley Durfee, Trey Odum

Justin Knott & Kelley Durfee/INTREPY

???????????????????????????????With the changing landscape of marketing, especially in the health care industry, many believe a more adaptive approach is necessary to generate new revenues for practices. INTREPY effectively harnesses a combination of referral marketing, social media, PR and philanthropy to improve on existing revenue streams in addition to creating new ones.

INTREPY varies from traditional healthcare marketing companies because they established relationships with general practice physicians to increase their client’s referral networks. When a family practice or internal medicine doctor choses a specialist in your field to refer to, they make sure you are the one they choose.

???????????????????????????????INTREPY offers its clients effective social media strategies to fit their needs and goals, not only increasing brand awareness and organic Google search results, but allowing providers to strategically target the perfect demographic for their practice in a highly interactive way.

While INTREPY is focused in the healthcare field, they offer their services to other facets of the business world. They believe their skills translate well to varying businesses/industries and social media is universal. They look forward to building a stronger, more lucrative business for you!